Good Tv Advertisements To Analyze An Essay

Television Advertisement Essay

Television Advertisement Television advertisement takes an important part of everyday human's life. Everyday tons of people in America and world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch. For example, commercials tend to appear on the radio, foot ball game where a lot of people are watching, and in on television. Advertisement is seen many times especially on television. Television is the most efficient way for business industries to use to take advantage of showing advertisement.

Advertisements are mainly focused on certain groups of people. These groups of people range from kids to adults and health freaks to junkie freaks. But the most important part of advertising is to draw attention from the consumers to buy their product. The food industry has made many attempts to advertise as many different ways so they can possibly get the consumers to buy their products. Through commercials on televisions and radios, advertising in the newspapers and magazines, advertising has made it possible for most people to go in the restaurant or store and to buy their products. Advertisement contains a lot of false promise. Advertisement may contain a lot of satisfaction, happiness and exaggeration. But people tend to become subcontious with that advertisement. The viewers would often feel like he or she wants to be associated with the advertisement. To make the consumers feel they are associated with the advertise, advertisement often contains a lot of satisfaction and exaggeration.

There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people around their 20's. Of course to those people underage or over their 20's also because the commercial shows an association to being fresh and healthy. For those under their 20's would want to drink the beer in order to feel associated with being active and cool. And for those over their 20's would watch the commercial and feel like drinking the beer thinking that they could go back in their old days and relive the joy of being young.

Unlike Coors light beer commercial there are other commercials that contains statistic facts to convince the consumers on buying their product. For example, baby...

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98.1% (1) of American households have a television, while 99% of people in America can read (2). This means that being able to read barely beats out having a television in your home. Most of us were taught to read when we were very young, but did we ever learn how to watch television?

We watch our television shows, and many of us get annoyed when a commercial interrupts our program. But what if we stopped to consider for a moment, that maybe we have it all wrong. Maybe the television show is an interruption to the commercial? This is because the main way for a television station to make money is to sell commercial time.

We're exposed to these commercial everyday, but we rarely realize their true impact on us. They can influence us to buy things we don't need, to vote a way we might not normally vote, and to desire a lifestyle that we wouldn't necessarily agree with. 

This is why analyzing television commercials is so important. Below are some things to consider to help us better understand the messages in television commercials. Since commercials are more complex than many other types of media (including the addition of motion mixed with sound), there are more things to consider.

1. What is the product or service being sold? Can you easily figure out what the product is? 

2. What is the general mood or feeling of the commercial? Since we know the product or service being sold, what methods are the advertisers using to make us interested? How do they portray the product or service in a positive light.

3. How does the soundtrack play a role in your interpretation of the commercial? Is the music cheery, dreary, suspenseful, whimsical, fun, or exciting? Does the music affect our perception of the mood? Is there a voice-over of someone telling us something? What is the voice over trying to tell us? Does the person speaking coincide with the overall mood of the commercial? Would our perception of the voice change if the voice was of a different gender or race?

4. How do the actors playing the characters affect your interpretation of the commercial?Would your interpretation change if the characters were of a different race or gender? What if the characters dressed differently or spoke differently? How would that change your perception of the character?

5. How does the commercial try to get your attention? Does it use flashy graphics with fast music? Does it alter the way we see the world, either through the use of special effects or through the story line?

6. Who is this commercial aimed towards? Is it you or someone like you? How do you know? Why do you think the advertiser created this commercial the way they did? Would it have been as effective if it was just black and white text on the screen? Why or why not?

Here are some television commercials that might be worth analyzing.

Classic Television Commercials (from Archive.org)

A History of Coca-Cola Commercials (from the Library of Congress)

Ads from Super Bowl XL (from AdvertisementAve.com)

Want more ideas on how to analyze advertising? Visit our forums and join the discussion.

You can learn a lot more about this topic by buying our book, Practical Media Literacy: An essential guide to the critical thinking skills for our digital world. You would be supporting our work so that we can bring you more great resources.

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