How to personalise your cover letter
In writing a cover letter, remember that it should never be generic – it should be personalised and tailored to the job and company that you are applying for.
Have attention to detail. Scrutinise the job advertisement and ensure the details are exactly mirrored in your resume. For example, if job applications are to be sent to ‘Stephanie Green, HR Manager’, ensure that Stephanie’s name and title are on your cover letter and the spelling is exact. If the job title that you are applying for is ‘Administration Assistant’, ensure that you don’t write ‘Administration Coordinator’.
Reference relevant skills and experience. If you’ve done your research, you will know exactly what kind of skills and experience the hiring manager is looking for. For example, if the advertisement mentions that they are looking for a Project Manager who is ‘excellent at stakeholder engagement’, you could say; “As a Project Manager with 8 years’ experience, I am known for my ability to influence and engage key stakeholders to achieve business goals.”
Reference the company. In your research, you may have identified what the company goals or values are. Ensure that you reference those goals and values when writing a cover letter, and articulate how they reflect your own goals and values.
Create a cover letter that will help you get a job, giving more detail about why you're suitable for the job you're applying for. You should always send a covering letter with your CV.
Writing a cover letter
- Be neat and tidy: if you’re sending a hard copy of your CV, print your letter on unmarked, white A4 paper.
- Keep it short: ideally just one page.
- Check your spelling and grammar and make sure you’ve got the correct job title and name spelling for the person you’re writing to.
- Be professional, positive and confident.
- Most of your letter should be in full sentences and split into paragraphs. You may wish to use bullet points to list key skills and achievements.
Your letter will probably be the first thing the employer sees, and they may decide whether to read your CV based on it. Write a tailored cover letter for each role or job lead outlining why you’re suited to that particular position.